Privacy Policy

Last Updated: May 2026  ·  Effective Date: May 2026  ·  palacecloth.com

Your privacy is important to us. This policy explains exactly what data we collect when you shop at palacecloth.com, how we use it, who we share it with, and what rights you have. We do not sell your personal data to anyone. Ever.

1. Who We Are

This Privacy Policy applies to palacecloth.com, operated as Palace Cloth — the official online US retail destination for authentic Palace Skateboards clothing and accessories. We sell Palace hoodies, jackets, t-shirts, sweatshirts, shirts, tracksuits, pants, cargo, shorts, and hats to customers across the United States and internationally.

If you have questions about this policy or how we handle your data, contact our team:

• Email: support@palacecloth.com
• Website: palacecloth.com/contact-us/
• We respond to all privacy enquiries within 24–48 business hours.

2. What Information We Collect

Information You Provide Directly

When you place an order, register an account, subscribe to our newsletter, or contact us, we collect:

• Full name
• Email address
• Shipping and billing address
• Phone number (optional)
• Payment information — processed securely and never stored on our servers
• Order history and product preferences
• Any messages, enquiries, or feedback you send us

Information Collected Automatically

When you visit palacecloth.com, we automatically collect certain technical data including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type — desktop, mobile, or tablet
• Pages you visit, time spent on each page, and navigation path through the site
• The website or search engine that referred you to us
• Cookie and tracking pixel data — see Section 6 for full details

Information From Third Parties

We may receive information about you from trusted third-party services including payment processors (such as PayPal, Stripe, or Apple Pay), shipping and logistics partners, and advertising platforms such as Google and Meta when you interact with our ads or use their login services.

3. How We Use Your Information

We use your information only for the following legitimate purposes:

1. To process and fulfill your orders — including picking, packing, dispatching, and sending you order confirmations and tracking updates.
2. To manage your account — so you can view order history, save addresses, and manage your preferences easily.
3. To provide customer support — so we can respond to queries, manage returns, and resolve any issues with your order professionally and promptly.
4. To send transactional communications — order confirmations, shipping notifications, delivery updates, and return confirmations.
5. To send marketing emails — only if you have explicitly opted in. You can unsubscribe from marketing at any time, free of charge.
6. To improve our website and product range — using anonymized analytics data to understand how visitors use palacecloth.com and where the experience can be made better.
7. To detect and prevent fraud — monitoring for unusual account activity or payment irregularities to protect both you and us.
8. To comply with legal obligations — including tax records, financial reporting, and responding to lawful requests from authorities.

4. How We Share Your Information

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes. We share your information only in the following limited and necessary circumstances:

Trusted Service Providers

We work with carefully selected third-party providers who help us run our business. These include:

• Payment processors — Stripe, PayPal, Apple Pay, and other providers to securely process your transactions.
• Shipping and logistics carriers — UPS, FedEx, USPS, DHL, and other carriers to deliver your orders.
• Email service providers — to send order confirmations, shipping updates, and marketing emails.
• Analytics providers — Google Analytics to understand anonymized site traffic and user behavior.
• Advertising platforms — Google Ads and Meta Ads for remarketing to previous visitors, subject to your consent preferences.

All third-party providers are bound by strict data processing agreements and may only use your information for the specific purpose we have engaged them for.

Legal and Safety Obligations

We may disclose your personal data if required to do so by applicable law, court order, or regulatory authority, or where we have a good-faith belief that disclosure is necessary to protect the rights, safety, or property of Palace Cloth, our customers, or the public.

Business Transfers

In the event that palacecloth.com undergoes a merger, acquisition, or sale of assets, your personal data may be included as part of that transition. We will notify you via email and provide prominent notice on our website before any such transfer occurs, giving you the opportunity to opt out if the new privacy terms are materially different.

5. How Long We Keep Your Data

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. Order records and associated customer data are typically retained for 7 years to comply with US tax and accounting regulations. Account data is retained for as long as your account remains active, plus a reasonable period thereafter. You may request deletion of your data at any time by contacting support@palacecloth.com — we will comply with all lawful deletion requests within 30 days.

6. Cookies and Tracking

Palacecloth.com uses cookies — small text files placed on your device — to make our website work correctly, to remember your preferences, and to help us understand how our site is used. Here is a breakdown of the cookies we use:

You can manage or withdraw your cookie consent at any time by clicking the cookie settings link in our website footer, or by adjusting your browser settings. Please note that disabling essential cookies will prevent the site from functioning correctly.

7. Your Data Rights

Depending on your location, you have the following rights in relation to your personal data. We will respond to all valid requests within 30 days:

• Right to Access: Request a copy of the personal information we hold about you, free of charge.
• Right to Correction: Request that we correct any inaccurate, outdated, or incomplete information.
• Right to Deletion: Request that we delete your personal data. Some data may be retained where we have a legal obligation to do so.
• Right to Restrict Processing: Request that we pause or limit how we process your data in certain circumstances.
• Right to Data Portability: Request your personal data in a structured, commonly used, machine-readable format.
• Right to Object to Marketing: Withdraw consent to marketing emails at any time via the unsubscribe link in any email or by emailing support@palacecloth.com.
• Right to Complain: If you are not satisfied with how we have handled your data, you have the right to raise a complaint with the relevant data protection authority in your jurisdiction.

To exercise any of these rights, contact us at support@palacecloth.com. We will acknowledge your request within 3 business days and aim to fulfill it within 30 days.

8. Children’s Privacy

Palacecloth.com is not directed at children under the age of 13 and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has submitted personal data to our site, please contact us immediately at support@palacecloth.com and we will delete the relevant information promptly.

9. How We Protect Your Data

The security of your personal information is a priority for us. We implement the following measures to protect your data:

• SSL encryption (HTTPS) across the entire palacecloth.com website to protect data in transit.
• PCI-DSS compliant payment processing — your payment details are handled entirely by our payment processor and are never stored on our servers.
• Regular security reviews and updates to our website infrastructure and access controls.
• Limited staff access to personal data — only team members who need access to process your order or support request can access your information.

While we take every reasonable precaution to protect your data, no online system is 100% secure. In the unlikely event of a data breach that affects your personal information, we will notify you as required by applicable law.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal requirements. When we make significant changes, we will update the ‘Last Updated’ date at the top of this page and, where the changes are material, notify you by email. We encourage you to review this policy regularly. Continued use of palacecloth.com after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

For any questions, concerns, or data requests relating to this Privacy Policy, please get in touch:

• Email: support@palacecloth.com
• Contact form: palacecloth.com/contact-us/
• Response time: Within 24–48 business hours on weekdays.